Recently, I developed a newfound interest in reading autobiographies of Influencers. I yearned to understand how they forged their online personas, achieved virality on social media, and coped with the myriad costs of fame in the Influencer industry. Among the tales that captivated me the most was that of @Jillisblack. Her story stands out not just because she is Black and queer, but because she has been attuned to her audience’s expectations in the culture industry since the moment her first video went viral on Facebook in 2016. Her narrative unveils the complexity of today’s Influencer economy, where the valuable currency is the sale of one’s persona.
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